Ulam the movie
Ulam the movie
ULAM: Main Dish is the first food documentary following the rise of the Filipino food movement via the chefs crossing over to the center of the American table.
 
 

The Pulitzer Prize-winning critic Jonathan Gold called Alexandra's film a "love letter" to Filipino food, and Stark Insider has crowned ULAM with "Four Stars — Smashing." 

 
 

About THIS PROJECT

As a proud Filipino, it’s our intention this year to introduce the amazing Filipino food culture to more and more people. One of the ways we are hoping to do this is by bringing this incredible documentary to Australian screens. ULAM: MAIN DISH is the first food documentary that follows the rise of the Filipino food movement in America and beyond, as well as a greater discussion about Filipino culture and identity.

In partnership with Philippine Airlines, Sydney Cebu Lechon, Sari-Sari Sisterhood and Entree Pinays, we will host screenings in Melbourne and Sydney, as well as organise for ULAM Director Alexandra Cuerdo and Filipina chef Yana Gilbuena of Salo Series to be part of these events.

The aim of this project is to raise funds to help cover:

  • The screening licensing fee for ULAM

  • The cinema hire fee, including staff and technical equipments

  • Public Liability Insurance

  • Travel arrangements for Alexandra Cuerdo and Yana Gilbuena whilst in Melbourne and Sydney

This project will give small businesses and creatives the opportunity take advantage of some amazing (and reasonable!) photography and mentorship packages with Luisa Brimble.

 

About ULAM THE MOVIE

Could it be that Filipino food, the underdog of Asian cuisines, is having its moment at last?
— THE NEW YORK TIMES

In this delicious new documentary, Filipino-American filmmaker Alexandra Cuerdo answers this question — and follows the rise of Filipino food via the award-winning chefs crossing over to the centre of the American table.

ULAM: Main Dish stages this new culinary movement as not only a remarkable achievement for American restaurateurs, but also as a validation of Filipino culture. The film confronts issues inherent in representing both Filipino and American identity, and challenges from both the Filipino community and the world at large. Ultimately, ULAM is a celebration — and confirmation — that Filipino food, and Filipinos, are here to stay.

DIRECTOR’S STATEMENT — ALEXANDRA CUERDO

“Ulam” means main dish in tagalog, the national language of the Philippines. And this film truly strives to examine the “main dish” — not only by highlighting the hallmarks of modern Filipino cuisine, but also by telling the stories of those that create it. Through pioneering Filipino-American chefs and restaurateurs, we discuss the issues inherent in the Fil-Am crossover; also, we celebrate the newfound success of the thriving culinary community that is the Filipino food movement.

The chefs behind ULAM: Main Dish come from all walks of life — from Michelin-starred line cooks to high school dropouts, successful restaurateurs to first time shop owners. All are highly acclaimed by critics and customers alike, all trailblazers in the Filipino food movement. Through a series of one-on-one interviews, we delve into their histories. We ask about their families, where they’re from, who they are, what made them. We look at their stories, their sacrifices and what it takes to run a successful restaurant in two of the most competitive markets in the world: New York and Los Angeles. Lastly, we ask what inspired them to pursue Filipino food, and why. For only through these personal histories, and private goals, can we determine the narrative of modern Filipino cuisine. 

We seek to validate the cultural capital of Filipino food, and of Filipinos in America as a whole. Many interviews tread on deeper topics than food alone — we discuss crab mentality, the effects of colonialism, the need for support from the Filipino community. We talk about the struggles chefs have with crossing over a cuisine from a country that is largely still considered “third world.” Lastly, we watch our subjects do what they do best — create and eat incredible, delicious, beautiful food.

Ultimately, we strive to document personal stories, which inform the way we think about food in the context of our own lives. In ULAM, our subjects and our food are vehicles for further discussion. Food is our history, and the history of the Filipino people is complex. Filipino food and its ability to succeed is also a window into our future — and we must discuss what divides us, to find what unites us. If we are to celebrate Filipino food, and be respected as a people, we must dig deep into what makes us, and examine the future we want to create.

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Offerings

TICKET - ULAM SCREENING

Ticket - Ulam the Movie Screening
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Ticket - Ulam the Movie Screening
45.00

Join Alexandra Cuerdo, Yana Gilbuena, Yasmin Newman, Luisa Brimble, Jonathan Bayad and Will Mahusay for a delicious afternoon of Filipino food and culture. Ulam: Main Dish, is a feature length documentary film following the rise of Filipino Food Movement via the chefs crossing over to the centre of the American table. This new culinary movement is not only a remarkable achievement for Filipino-American restaurateurs, but also as a validation of Filipino culture.

Your ticket include

  • Meet and greet + red carpet arrival

  • Q & A with Panel of Speakers

  • Canapes served by select Filipino food vendors

WHEN

Saturday, 13th July 2019 from 1:00pm to 4:00pm

WHERE

Palace Cinema Central Park Mall
3/28 Broadway
Central Park Mall,
Chippendale NSW 2008

Tickets will not be issued for this Special Screening of Ulam the Movie in Sydney. We ask that all guests who purchased tickets to please check in at the door upon arrival to the event.

SCREENING SCHEDULE

1:00 pm - 1:30 pm Meet + greet on arrival

1:30 pm - 1:40 pm Welcome by Erica Enriquez-Clemente

1:40 pm - 3:00 pm Ulam: Main Dish the Movie

3:00 pm - 3:30 pm Q & A with Panel Speakers moderated by Luisa Brimble

3:30 pm - 4:00 pm Canapés by Sydney Cebu Lechon, Rey’s Place, Sizzling Fillo, A-Team’s Kitchen & Donut Papi

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SOCIAL MEDIA PHOTOGRAPHY

Social Media Photography Package
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Social Media Photography Package
250.00

You will receive 2 x tickets to the Sydney screening of Ulam the Movie. Additionally, Luisa Brimble will come for a 1-hour session at your shop or at an agreed location to concept and photograph a story for your business that you can use to share in your social media pages. Your store name will also be included in holding slide of sponsors logo as our notable supporter on screen during the Q&A panel session after the film. Please note that photo location must be less than a 1-hour drive from Sydney.

Limited to 4 backers only

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MENTORSHIP PACKAGE

Photography Mentorship Package
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Photography Mentorship Package
400.00

Join photographer Luisa Brimble for 2-hours of exploring, photographing and a stop for lunch. Limited to 4 people only to give participants the chance to ask as many questions as you like relating to photography or building your online brand through social media. This is available in Sydney only on a mutually agreed date in 2019. You will also receive 2 x tickets to the Sydney screening of Ulam the Movie.

Limited to 4 backers only

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Food to the Filipino is history. It is also bond,
culture, and identity.
— Doreen Gamboa Fernandez
 
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